Advertising Standards Authority says ad that ran in Sunday Times magazine was irresponsible

A Max Mara advert has been banned for featuring a model with an “unhealthily thin” and “gaunt” appearance.

The Advertising Standards Authority, which received three complaints about the ad, said the model had been photographed from the side, drawing attention to the shape of her body and highlighting her very thin frame and the protrusion of her hip bone, which was visible through her dress.