UK’s top mobile firms face £3.3bn class action lawsuit over ‘loyalty penalties’

Posted on December 7, 2023 by Admin

Campaigner Justin Gutmann alleges EE, Vodafone, Three and O2 have ‘systematically exploited millions of loyal customers’

The UK’s biggest mobile phone companies face a £3.3bn class action lawsuit alleging that long-standing customers are being ripped off by “loyalty penalties”, under which the same services are offered to new customers at a better price to lure them from rivals.

The legal action, which has been brought by the campaigner Justin Gutmann and the law firm Charles Lyndon, targets BT-owned EE, Vodafone, Three and O2, which is part of Virgin Media O2.

EE launches streaming TV with custom Apple TV box in UK first

Posted on December 5, 2023 by Admin

Live and on-demand TV over broadband replaces BT TV as firm continues brand and service revamp

The BT-owned EE is rolling out its revamped TV over broadband offering, which delivers live and on-demand services streamed to a choice of set-top boxes that includes a customised Apple TV – a first for the UK.

The new IPTV service continues the firm’s replacement of the BT brand with EE and ditches the aerial while still offering free-to-air and premium channels in a range of packages starting at £18 a month on top of the required EE broadband subscription.

EE to start selling smart TVs, fridges and kettles in move beyond mobile roots

Posted on October 18, 2023 by Admin

BT-owned company to take on brands such as Amazon, Currys and Argos with move into e-commerce

The BT-owned EE is to sell smart TVs, fridges, kettles and fitness products as it looks to move beyond its roots in smartphones and enter an e-commerce market dominated by brands such as Amazon, Currys and Argos.

The mobile operator, which has 25 million subscribers, is seeking to use tactics developed selling telecoms products and services to retail products in categories such as smart home security, insurance and games consoles to all UK consumers.

BT unveil plans to make EE its consumer-facing brand

Posted on April 27, 2022 by Admin

British telecommunications giant says company will now take back seat as it makes EE its flagship

It’s still good to talk but increasingly BT customers are doing it wherever they like via connected mobile devices, rather than fixed line broadband and old-fashioned telephones.

In recognition of this generational shift, BT quietly announced in a blog post on Wednesday that after more than 30 years and some of the UK’s highest-profile ad campaigns, its flagship consumer brand is to take a back seat to upstart EE in its marketing strategy.