Campaign seeks to boost traditional Indian values and offset ‘dazzle of western civilisation’
The Indian government has urged people to set aside the “western” traditions of Valentine’s Day and instead celebrate the occasion by cuddling up with the country’s sacred cows.
In a new appeal, 14 February has been declared Cow Hug Day, when people are encouraged to take the animals into an embrace. Cows are holy within Hinduism, the majority religion in India, and are considered sacred animals across the country.
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