The disparity between the fees paid to black influencers and their white counterparts has come under scrutiny after a group of campaigners spoke out

At the start of the pandemic, Vanity Fair asked whether the influencer era was over because people were tired of glossy, edited lives on social media and wanted something more “real”. Instead, it seems the world of influencers is adapting to reflect changes in the rest of the world. In recent weeks, the focus has been the shocking pay disparity between white influencers and influencers of colour.

In June, a group of influencers of colour shared an open letter on Instagram that called out Fohr, a marketing agency that work as a middleman between brands and influencers. Women including Valerie Eguavoen spoke out. “I cannot be silent when I see clear evidence of pay disparities between Black women and other creatives who work with you,” she wrote in an Instagram post. “I cannot be silent when you refuse to address racism form [sic] individuals on your team adequately. Enough is enough.” (Fohr replied on Instagram, apologising for its conduct, writing: “We HAVE to do a better job listening to, promoting and working with black influencers.”)