‘It smelled like pain and regret’: inside the world of competitive hot chilli eaters

The pandemic has driven chilliheads online, where some have built impressive followings for their hot sauce reviews and daring feats of strength

Behind his calm, methodical approach to every hot chilli eating and super spicy food challenge, Dustin “Atomik Menace” Johnson is enduring a kind of physical pain and mental anguish beyond what most will ever experience in a lifetime.

In one of his most-watched YouTube livestreams, the 31-year-old Las Vegas resident downs 122 super-spicy Carolina Reapers, the Guinness World Record holder for hottest pepper, while fans watch and cheer him on. While there are clues that he’s struggling – his face turns a deep red color and shines with perspiration, and in the latter half in particular, he takes breaks – his low-key demeanor has made the growing chillihead community question whether he’s built like an average human, or if he’s human at all.

Continue reading...

Donald Trump video clip removed from Facebook ‘in line with block’

Former US president has been banned from the platform since early January after the violent insurrection of the Capitol

Facebook on Wednesday removed a clip of an interview with Donald Trump from its platform, according to the former president’s daughter-in-law Lara Trump.

In a post shared to her Instagram account, Lara Trump, who is a Fox News commentator, shared a message from Facebook officials alerting her they had removed a video teaser of an upcoming interview with her father-in-law on Fox News.

Continue reading...

‘The fakery is all part of the fun’: the hoax of the mirror selfie

An influencer has claimed that the popular social media pose is a form of visual trickery. But why would you bother, when it’s so easy to do by yourself? And does it matter if it’s fake or not?

Even if the phrase “mirror selfies” isn’t in your daily lexicon, you likely know what it means: a selfie which, rather than being taken directly – camera-phone to face – is taken using a mirror, giving you a photograph of your own reflection.

Last week the internet trope - a mainstay of influencers such a Kendall Jenner, recognisable for the placement of a phone in front of the face - became freshly controversial.

Continue reading...

Tobacco giant bets £1bn on social-media influencers to boost ‘lung-friendlier’ sales

As smoking falls out of fashion, BAT is pinning its hopes on younger users of e-cigarettes and nicotine pouches

Flashing an ice-white smile for her 50,000 followers on TikTok, a fresh-faced young woman pops a flavoured nicotine pouch into her mouth, as one of Pakistan’s most popular love songs plays in the background.

More than 3,000 miles away, in Sweden, another social media starlet lip-syncs for the camera, to a different pop tune. The same little pouches, made by British American Tobacco, appear in shot.

Continue reading...

Rihanna angers Hindus with ‘disrespectful’ Ganesha pendant

Comments on singer’s Instagram account say wearing likeness of god is cultural appropriation

The singer Rihanna has angered the Hindu community with a “disrespectful” Instagram picture in which she wears a diamond-studded pendant featuring the Hindu god Ganesha.

Commenters on her Instagram account have called the wearing of the likeness of the god around her neck cultural appropriation.

Continue reading...

‘I get better sleep’: the people who quit social media

Soo Youn is considering giving up the apps. She speaks to those who have already taken the plunge – with liberating results

My memory and recall are alarmingly good – borderline photographic. But when I used Instagram, I found it would short-circuit my recall in an alarming way. I’d be describing something mid-sentence and I’d just stop speaking, unable to finish. So I rarely use it.

But my attention span – and my posture, eyes and sleep – are still being degraded by other technology and my dependence on it. In my pandemic life, technology is a lifeline – 90% of my social and work life happens on one of four screens.

I’m flirting with the idea of giving up social media and maybe even ... texts. I am fascinated by people like Justine Haupt, a quantum communications engineer who has never owned a smartphone. She also builds and sells rotary cellphones. Yes, rotary cellphones.

What would my life be like if getting in touch with people required me to communicate with purpose, memorize numbers again, and dial with my fingers, instead of, accidentally, my butt?

For my sake – and yours – I sought inspiration from people who have already crossed into a more analog life.

Continue reading...

Perfect storm: have the influencers selling a dream lost their allure?

Social media stars, already under fire for trips to Dubai in lockdown, are now involved in a row over Instagram posts

Makeup artist Sasha Louise Pallari started her hashtag #filterdrop in summer 2020. A social media campaign to discourage influencers promoting beauty products by using filters to exaggerate their effect, it paid off last week when the Advertising Standards Authority banned two tanning brands from using misleading filters on Instagram Stories. The ruling means that in future all use of filters will be more tightly controlled – and, so the theory goes, more “natural” content likely to be seen on social media.

Continue reading...

The nobody-nose job: how the pandemic led to a rise in plastic surgery

Wanting to emerge from lockdown ‘better’ versions of themselves, some people are turning to drastic measures

When Kaafiya Abdulle gave birth to her son in April 2017, she chose to breastfeed. A year later, she switched to baby formula, hyper-vigilant of the effects nursing had on her breasts. Unhappy with the sagging and shrinking that had occurred, she began to research breast lifts – a procedure she desperately wanted but never had the courage to pursue. Until the pandemic, that is.

Related: Why you should ignore the pressure to be productive during lockdown

Continue reading...

Fat felines: we all love a ‘chonky’ cat – but the online trend has to end

Over the last few years, the internet has thrilled to pictures of chubby pets. But now experts are calling for a new era of cat shaming and determined dieting

Name: Fat cats.

Age: Probably no older than 10, given their propensity to die young.

Appearance: Fat.

Continue reading...

AOC’s cooking live streams perfect the recipe for making politics palatable

Alexandria Ocasio-Cortez is using her millennial’s instinct for social media and her star quality to get her message across

When life gives you lemons, make lemonade. Or talk up a storm about the minimum wage, healthcare and the existential struggle for democracy.

Alexandria Ocasio-Cortez’s latest Instagram live stream found the youngest woman ever elected to the US Congress standing at a chopping board with two lemons and a plastic jug as she expounded her political philosophy.

Continue reading...

How western travel influencers got tangled up in Pakistan’s politics

Travel bloggers have flocked to Pakistan in recent years – but have some of them become too close to the authorities?

Long before she became headline news in Pakistan, Cynthia Dawn Ritchie was simply a tourist. In 2009, Ritchie, an American woman living in Houston, Texas, took a trip to Karachi, the sprawling megacity in southern Pakistan. At the time, Pakistan was beset by terrorist violence, and the travel advice of most western countries could be summarised as “don’t go”. But Ritchie had been persuaded by friends who knew the city. “My Pakistani friends said: ‘Cynthia, you’ve travelled much of the world, but you haven’t been to Pakistan, why not come?’ I was like: ‘Sure, why not?’,” Ritchie told me.

After a couple of weeks eating seafood and sightseeing, Ritchie went back to Houston, where she worked in communications and other roles for local government. The next year, she made a few more trips to Pakistan, funded by various Pakistani-American organisations. Houston is twinned with Karachi, and Ritchie told me that back then she “represented the city as an informal goodwill ambassador”. As foreigners in Pakistan often are, she was immediately offered exciting opportunities – working with local NGOs, advising the health department about social media, giving lectures. That year, she decided to move to Pakistan permanently. “I just felt a kinship here, that I belonged here and had a sense of purpose,” she said when we first spoke earlier this year. She settled in the leafy, relatively secure capital city, Islamabad, where most westerners in Pakistan – diplomats, journalists, aid workers – also lived.

Continue reading...

Instagram row over plus-size model forces change to nudity policy

Facebook amends code after deletion of black users’ photos sparks outrage

As campaigning victories go, forcing Mark Zuckerberg’s social media empire to admit a discriminatory flaw in its policy is no small feat.

But following a campaign launched in this paper, the Observer can exclusively reveal that Instagram and its parent company Facebook will be updating its policy on nudity in order to help end discrimination of plus-size black women on its platforms and ensure all body types are treated fairly.

Continue reading...

Cleaning up: the social media stars making housework cool

Donning the Marigolds need not be a chore, according to a new breed of influencers who say cleaning is fun and aspirational

There were fears that this autumn’s bumper crop of books would see some titles overlooked – but one volume definitely didn’t get brushed under the carpet. This Is Me by Sophie Hinchliffe, better known as the Instagram cleaning sensation Mrs Hinch, was the runaway hit of Super Thursday on 1 October, fighting stiff competition from almost 800 other hardbacks published that day to top the UK charts and shift more than 90,000 copies in its first week.

It’s no surprise: Mrs Hinch’s three previous books have been bestsellers, and the 30-year-old comes with a readymade audience thanks to her “Hinch Army” of 3.8 million Instagram followers.

Continue reading...

Most girls and young women have experienced abuse online, report finds

Cyberstalking, body shaming and being sent explicit content among issues highlighted by Plan International

Most girls and young women using social media have experienced abuse that has driven them offline and left them traumatised, according to a new global survey.

More than half of the 14,000 15- to 25-year-olds interviewed by Plan International said they had been cyberstalked, sent explicit messages and images, or abused online.

Continue reading...

Facebook merges Messenger chat service with Instagram

Users will be able to send chats, photos and videos between the two platforms for first time

Facebook Messenger and Instagram have merged, more than 18 months after the Facebook chief executive, Mark Zuckerberg, announced his intention to integrate the two platforms.

Instagram’s old direct messaging service, Instagram Direct, has been replaced by Messenger, allowing users to send chats, photos and videos between the two platforms for the first time.

Continue reading...

Kim Kardashian to freeze Instagram account over hate speech on platform

Reality TV mogul says she will also freeze Facebook as platforms allow ‘spreading of hate and misinformation’

Kim Kardashian West criticised Instagram and Facebook for allowing the “spreading of hate” and said she would freeze her social media accounts on the platforms.

Actors including Kerry Washington, Jennifer Lawrence, Sacha Baron Cohen and Mark Ruffalo also posted in support of the #StopHateForProfit campaign and called on Facebook to do more.

Continue reading...

Revealed: QAnon Facebook groups are growing at a rapid pace around the world

Guardian investigation finds the Facebook communities are gaining followers as Twitter cracks down on QAnon content

New and established QAnon groups on Facebook are growing at a rapid pace and helping to spread the baseless and dangerous conspiracy theory to new countries around the world, a Guardian investigation has found.

The Guardian has documented more than 170 QAnon groups, pages and accounts across Facebook and Instagram with more than 4.5 million aggregate followers. The Guardian has also documented dedicated communities for QAnon followers in at least 15 countries on Facebook.

Continue reading...

‘I cannot be silent’: exposing the racial pay gap among influencers

The disparity between the fees paid to black influencers and their white counterparts has come under scrutiny after a group of campaigners spoke out

At the start of the pandemic, Vanity Fair asked whether the influencer era was over because people were tired of glossy, edited lives on social media and wanted something more “real”. Instead, it seems the world of influencers is adapting to reflect changes in the rest of the world. In recent weeks, the focus has been the shocking pay disparity between white influencers and influencers of colour.

In June, a group of influencers of colour shared an open letter on Instagram that called out Fohr, a marketing agency that work as a middleman between brands and influencers. Women including Valerie Eguavoen spoke out. “I cannot be silent when I see clear evidence of pay disparities between Black women and other creatives who work with you,” she wrote in an Instagram post. “I cannot be silent when you refuse to address racism form [sic] individuals on your team adequately. Enough is enough.” (Fohr replied on Instagram, apologising for its conduct, writing: “We HAVE to do a better job listening to, promoting and working with black influencers.”)

Continue reading...

Exclusive: Viber severs ties with Facebook in growing boycott

Service adds to firms shunning Facebook over refusal to act against Donald Trump posts

The messaging service Viber, the fifth biggest with more than a billion users around the world, is severing all ties to Facebook as part of a growing boycott of the company by commercial partners.

The campaign, initially started in the US after Facebook’s refusal to take action against posts from Donald Trump which critics said incited violence, has now grown to become an international movement.

Continue reading...

‘Def worth a trespass’: Instagram users risk it all to frolic in New Zealand infinity pools

Picturesque but precarious spot on private land has been inundated with trespassers desperate to get the perfect shot

They climb over barbed wire, past “private property” signs and pose precariously on the edge of a 50-metre cliff face – all to get the perfect Instagram shot. A growing number of social media users are trespassing on private property at a beach west of Auckland to frolic in natural “infinity pools” on a cliff top – some in the nude – and driving the owners to despair.

“We’ve absolutely had enough,” said Buzz Kronfeld, part of a family who owns three plots of land at Anawhata Beach, 50km from New Zealand’s largest city, Auckland.

Continue reading...