Moving back to a traditional East vs. West matchup for the 2017 NBA All-Star Celebrity Game, the East side rode a commanding first half to an easy 88-59 Last year’s MVP of the celebrity game, Win Butler, got off to a dazzling start for the East with six points in the first quarter, pushing his team out to a 20-12 lead early. Jonah Keri of CBS Sports, not surprisingly, praised Butler’s efforts on and off the court with a stellar Arcade Fire pun thrown in to make it the perfect tweet from Canada’s favorite sportswriter: Win Butler not only providing points and boards in celebrity game.