New US-Cuba ties fuel bitter Havana Club rum trademark fight

With his tuxedo loosened and her dress slightly askew, the couple unwinding with cocktails in a new U.S. ad for Bacardi's Havana Club evokes the openness and decadence of pre-revolution Cuba that many exiles have longed for. By contrast, an online gallery of portraits of employees at the distillery in Cuba of a rival brand of Havana Club jointly run by Pernod Ricard and the Cuban government shows Cubans proud to show the craft and heritage their country offers now, without looking back.