In response to workers’ claims of high emissions and waste, Amazon says it complied with all laws and ‘either met or exceeded industry standards’

Picture three scenes: in a sheltered clearing, a stand of trees stretches skyward, trunks pale against the dark soil, leaves dappling the ground like golden dollar coins. In another, a maelstrom of white flakes is carried in eddies by the wind. In a third, sheer cliffs are slick with snow, icicles hanging like shards of glass.

Scenes like these have formed the visual signature for onscreen adaptations of the Lord of the Rings, including Amazon’s latest, monster-budget offering, The Rings of Power. That association has helped form the bedrock of a decade of New Zealand tourism campaigns, showcasing the country’s pristine environments to the world.