‘Every move scrutinized’: Facebook’s rocky road to the metaverse

The CEO has changed the world – but he faces regulatory, technological and branding troubles in his push to do it again

It would hardly be hyperbole to say that since its founding in 2004, Facebook has taken over the world – counting more than 50% of the global population as its user base. But after years of domination built on advertising revenue, the company has nearly overnight tried to knock down that empire and build anew.

In October 2021, more than 15 years and 2.8 billion users after the then student Mark Zuckerberg launched the social media platform from his college dorm, Facebook announced it had become “Meta” and was refocusing on the company’s virtual reality endeavors.

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‘It’s a rubbish bin’: Parisians fight for the soul of their blighted city

Angry residents have rallied to a campaign against the ‘trashing’ of the capital. Some blame mayor Anne Hidalgo while others see the protests as a far-right ploy

In the middle of Paris’s third Covid lockdown last March, a hashtag appeared on Twitter with a photo of a lock on the Canal Saint-Martin that runs through the north of the city clogged with litter, plastic bags and bottles.

Images of Paris looking worse for wear are nothing new but, within days, dozens of pictures of overflowing bins, broken pavements and graffiti-covered walls appeared with the same hashtag – #SaccageParis – which roughly translates as Trashed Paris.

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Urdu, Chinese, even Old Norse: how Wordle spread across the globe

Non-English speakers may soon rival the millions playing the original version of the viral word game

It only took two days for Louan Bengmah’s French-language version of the viral Wordle game to run into trouble. His online dictionary threw up “slush”, Québécois slang that was essentially an English word co-opted in North America.

French players hoping to join the hundreds of thousands of English speakers cluttering up social media with boastful grids showing how quickly they had guessed a mystery word, were frustrated.

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‘I was astonished’: how a TikToker sent his dad’s unreleased 43-year-old song viral

Zach Smith recorded himself jamming out to a tune he found in his car. Now it’s racked up 3m plays – and might be on its way to Marvel

Zach Smith never expected the song to go so viral.

On 4 January, the 19-year-old pressed play on an old track he found in his car; he was struck by how catchy it was – he’d never heard this song before.

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Teenager seeks $50k from Elon Musk to delete Twitter bot tracking private jet

In DM exchange Tesla boss offers $5,000 for takedown but 19-year-old replies: ‘Any chance to up that to $50K?’

A row has broken out between the world’s richest person, Elon Musk, and a 19-year-old student and aviation enthusiast from Florida.

Jack Sweeney created the Twitter bot @ElonJet, which tracks Musk’s Gulfstream private jet and posts real-time updates of its location.

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Spit, screens and sneakers: the rise of the preacher-influencer

Michael Todd’s viral moment highlights pastors’ push to connect with an audience beyond the walls of the church

It was meant to be a sermon on the importance of having faith in God’s vision, even when that task seems difficult. An object lesson from the book of Mark, in which Jesus heals a blind man by spitting on his eyes. But it’s how Pastor Michael Todd brought this message home that made the sermon unforgettable.

Addressing congregants and a live-streaming audience, Todd placed one hand on the shoulder of a closed-eyed worshipper on stage before letting out a deep snort and twice hacking phlegm into his other hand. The audible gasps inside the Transformation Church, a Tulsa, Oklahoma-based mega ministry rooted firmly in Black Baptist tradition, turned to full on outcry when Todd smeared said loogie on the worshipper’s face.

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‘No evidence of hacking’: WeChat hits back at interference claims about Scott Morrison’s account

Chinese tech giant Tencent says ownership dispute behind rebranding of prime minister’s account to ‘Australian Chinese new life’

The owner of the Chinese social media platform WeChat insists there is “no evidence of any hacking or third-party intrusion” of Scott Morrison’s account.

Coalition members have vowed to boycott WeChat in retaliation for the prime minister’s account being taken over and rebranded as “Australian Chinese new life” earlier this month.

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China hires western TikTokers to polish its image during 2022 Winter Olympics

Influencers told to extol country’s virtues on social media despite diplomatic boycotts of Beijing Games over human rights record

An army of western social media influencers, each with hundreds of thousands of followers on TikTok, Instagram or Twitch, is set to spread positive stories about China throughout next month’s Winter Olympics.

Concerned about the international backlash against the Beijing Games amid a wave of diplomatic boycotts, the government has hired western PR professionals to spread an alternative narrative through social media.

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Ten ways to take control of your smartphone

Overwhelmed by messages, notifications and distractions? You can reclaim your focus without a full digital detox

Are you in control of your smartphone or is it in control of you? Sometimes it is difficult to tell. One minute you might be using FaceTime to chat with loved ones or talking about your favourite TV show on Twitter. Next, you’re stuck in a TikTok “scroll hole” or tapping your 29th email notification of the day and no longer able to focus on anything else.

We often feel like we can’t pull ourselves away from our devices. As various psychologists and Silicon Valley whistleblowers have stated, that is by design.

Becca Caddy is the author of Screen Time: How to Make Peace With Your Devices and Find Your Techquilibrium (Blink, £14.99). To support the Guardian and Observer order your copy at guardianbookshop.com. Delivery charges may apply

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Woman’s diary goes viral as lockdown in China forces her to stay with blind date

Wang went for dinner at date’s house in Zhengzhou when Covid forced thousands into quarantine

A Chinese woman has become an overnight sensation after she posted video diaries documenting her life after being stuck at a blind date’s house.

Wang went for dinner on Sunday at her blind date’s residence in the central Chinese city of Zhengzhou, where a recent outbreak of Covid cases sent thousands into quarantine in parts of the city. As she was finishing her meal, the area was put under lockdown.

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‘I have moments of shame I can’t control’: the lives ruined by explicit ‘collector culture’

The swapping, collating and posting of nude images of women without their consent is on the rise. But unlike revenge porn, it is not a crime. Now survivors are demanding a change in the law

Ruby will never forget the first time she clicked on the database AnonIB. It is a so-called “revenge porn” site and in January 2020, a friend had texted her for help. Ruby is a secondary school teacher, used to supporting teenagers, and her friend turned to her for advice when she discovered her images were on the site.

“She didn’t send the thread that she was on,” says Ruby, 29. “She was embarrassed, so she sent a general link to the site itself.” When Ruby opened it, “I couldn’t believe what I was seeing. I couldn’t believe that such an infrastructure existed: something so well organised, so systematic, fed by the people who lived around us.”

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‘I want to show France who we are’: the slum influencer with his sights on parliament

Nasser Sari has grown a huge social media following documenting life in one of the poorest French neighbourhoods. Now he wants to enter national politics

Influence is not a word readily associated with St Jacques, the Gypsy quarter of the city of Perpignan. Yet, on a recent chilly night shortly before 8pm, the ineffable hand of influence is behind an outbreak of street theatre on the plane tree-lined oblong of Place Cassanyes. People are arriving in droves. By 7.50pm, there must be more than 200, mostly young men, in rowdy clusters. Smoking, yelling, stretching, one group doing can-can legs: it’s like Fast & Furious without the automobiles.

One man in a red Adidas tracksuit is trying to line everyone up across the square’s breadth. A beacon in a sea of dark casual-wear, the influencer known as NasDas – St Jacques born and bred – is responsible for this circus. The previous night, NasDas posted to his 1.2 million followers a picture of one of his posse holding up a crinkled €500 bill, followed by footage of a previous Place Cassanyes footrace. Tonight is a rerun, only with a bigger prize. But this time the turnout is far bigger, too. Streaming live on Snapchat, he’s antsy: “On my mother’s life, I didn’t expect this kind of crowd – from Avignon, from Marseille, from everywhere.”

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Young Australians’ experiences of Covid go viral on Tiktok – video

So many young people in Australia are testing positive to Covid that videos about their experiences are going viral on TikTok. 'Gorgeous gorgeous girls Afterpay their rapid antigen test,' writes TikTok user @eilishgilligan, in a statement that attempts to capture the mood of young people living in Australia’s major cities

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‘I’d been set up’: the LGBTQ Kenyans ‘catfished’ for money via dating apps

A colonial law that criminalises ‘unnatural’ sexual acts leaves LGBTQ+ people prey to social media extortion and blackmail

One day after work last month, Tom Otieno* went to a shopping centre in Nairobi to pick up groceries before heading home. He got a call from someone he had been chatting to for a week on Grindr, a social networking app for gay, bi, trans and queer people. The man had already tried ringing several times during the day while Otieno was with colleagues and was keen to meet.

Otieno, 29, mentioned where he was but said that he did not want to see the man. Then, as he was heading to his car, he got another call. As he answered it, someone approached him and said they were a police officer. Seconds later, two other officers joined him and surrounded Otieno.

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Kirat Assi: ‘Bobby tried to destroy my hopes, my dreams, every part of my life’

She had been ‘catfished’ for years, and now her hit podcast tells the story of tracing the scammer and her quest for justice

The voice of Kirat Assi, subject of the podcast Sweet Bobby, is so familiar I momentarily forget we had never spoken, let alone met. I am one of the million-plus listeners gripped by her story of being “catfished” – duped into a relationship by someone with a false identity.

Assi, who lives in London, fell victim to a complex fraud that lasted eight years and involved up to 60 characters who only existed in the scammer’s warped imagination. At the centre was Bobby, a handsome cardiologist with whom Assi formed a close friendship that turned into romance despite never meeting in real life. Bobby was a real person whose identity had been stolen by the scammer, eventually exposed as Assi’s cousin Simran Bhogal.

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Your attention didn’t collapse. It was stolen

Social media and many other facets of modern life are destroying our ability to concentrate. We need to reclaim our minds while we still can

When he was nine years old, my godson Adam developed a brief but freakishly intense obsession with Elvis Presley. He took to singing Jailhouse Rock at the top of his voice with all the low crooning and pelvis-jiggling of the King himself. One day, as I tucked him in, he looked at me very earnestly and asked: “Johann, will you take me to Graceland one day?” Without really thinking, I agreed. I never gave it another thought, until everything had gone wrong.

Ten years later, Adam was lost. He had dropped out of school when he was 15, and he spent almost all his waking hours alternating blankly between screens – a blur of YouTube, WhatsApp and porn. (I’ve changed his name and some minor details to preserve his privacy.) He seemed to be whirring at the speed of Snapchat, and nothing still or serious could gain any traction in his mind. During the decade in which Adam had become a man, this fracturing seemed to be happening to many of us. Our ability to pay attention was cracking and breaking. I had just turned 40, and wherever my generation gathered, we would lament our lost capacity for concentration. I still read a lot of books, but with each year that passed, it felt more and more like running up a down escalator. Then one evening, as we lay on my sofa, each staring at our own ceaselessly shrieking screens, I looked at him and felt a low dread. “Adam,” I said softly, “let’s go to Graceland.” I reminded him of the promise I had made. I could see that the idea of breaking this numbing routine ignited something in him, but I told him there was one condition he had to stick to if we went. He had to switch his phone off during the day. He swore he would.

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UK government’s Covid advisers enduring ‘tidal waves of abuse’

Exclusive: Guardian survey shows level of intimidation, including death threats, against scientific and medical advisers

The “appalling” scale of abuse, intimidation and threatening behaviour directed at the UK government’s scientific and medical advisers has been laid bare in a Guardian survey of experts working on the pandemic.

Dozens of UK advisers described incidents ranging from coordinated online attacks to death threats and acts of intimidation, such as photos being taken of their homes and shared online and suspicious packages arriving in the post, some containing items with messages scrawled on them.

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No comfort at the bottom of the feed: how to prevent information overload in the time of Covid

Experts explain techniques to navigate pandemic news so you can avoid being swamped while keeping up to date

There was a routine. Kate Sewell would watch the New South Wales premier’s daily Covid press conference at 11am. During the work day, she kept a browser tab running with a pandemic news live blog. She’d pick up her phone and scroll through posts about masks and lockdowns on social media. And then, on her drive home from her healthcare job in Sydney, maybe listen to a podcast or news radio.

She never felt exactly good when she turned off the TV or put down her phone, but maybe there was comfort in the noise. “It was the numbers game,” she says. “Are things going up? Are things going down? Chasing that hope that if the numbers are going down, OK, things are getting better.” The announcement in September that Gladys Berejiklian’s daily press conferences were coming to an end was “a hallelujah moment”, Sewell says.

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Regulate, break up, open up: how to fix Facebook in 2022

After another disastrous year for the company, experts and activists see clear ways to tackle its problems

This year the public saw an alarming side of Facebook, after a huge leak of internal documents revealed the extent of vaccine misinformation and extremism on the platform, a two-tier system of who gets to break the rules, and the toxic effects of Instagram for teens.

Digital rights activists around the world have warned about these issues for years, but with the company facing mounting pressure, next year could provide an unprecedented opportunity for action.

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