TikTok was ‘just a dancing app’. Then the Ukraine war started

Many features make the platform susceptible to disinformation as world leaders try to harness influencers’ power for good

Many have called the invasion of Ukraine the world’s first “TikTok war”, and experts say it is high time for the short video platform – once known primarily for silly lip syncs and dance challenge – to be taken seriously.

Some politicians are doing just that. In a speech, the Ukrainian president, Volodymyr Zelenskiy, appealed to “TikTokers” as a group that could help end the war. Last week, Joe Biden spoke to dozens of top users on the app in a first-of-its kind meeting to brief the influencers on the conflict in Ukraine and how the US is addressing it.

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Flood of Russian misinformation puts tech companies in the hot seat

With Facebook and other platforms key to spreading news from Ukraine, officials and activists urge broader crackdown

Millions of people are flocking to platforms such as Facebook, TikTok and Twitter for round-the-clock updates the Russian invasion of Ukraine – renewing scrutiny of the outsized role that tech companies play in disseminating news of war.

Social media has long been instrumental in distributing frontline footage, but Ukraine presents a new scale of global conflict for private platforms to navigate.

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Roots to knowledge: the best gardeners to follow on social media

There is a wealth of exciting growers, collectives and designers whose posts aim to broaden know-how and help the would-be green-fingered to cultivate their passions

Alessandro Vitale has become an Instagram and TikTok guru for urban gardeners growing their own food. The Italian tattoo studio manager films his experiments in vertical farming and organic gardening for fun- and information-packed posts. If you’re wondering about the username, it’s a reference to his chilli obsession – he has seeds for more than 600 varieties.

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The first TikTok war: how are influencers in Russia and Ukraine responding?

Social media lit up with messages and videos decrying the war, ignoring the risk that comes with speaking against a Russian dictator

Social media influencers are often maligned for their vapidity, but as the Russian army moves across Ukraine some of Russia’s biggest digital influencers have become beacons of resistance. Many are speaking out about their unease at the speed and brutality with which the Russian president is leading his country to war. Ukrainian influencers, meanwhile, are also braving the risks of attack from the advancing army to make sure to document the horror of war in mainland Europe.

Some of Russia’s biggest names in the digital sphere have spoken out against war. The daughter of Dmitry Peskov, Vladimir Putin’s press secretary, posted a message reading “No to war” on her Instagram story, before quickly deleting it. Max Galkin, the husband of Alla Pugacheva, and one of Russia’s biggest stars, posted a black square on Instagram and the message “Нет войне!” (“no to war!”) to his 9.4m followers. Fashion designer Svetlana Taccori took time out of Milan fashion week to post a photo holding a Ukrainian flag and the same message. Influencer Lova Olala painted the Russian and Ukrainian flag on each cheek and the caption “I have nothing to say”. The independent Russian journalist Ilya Varlamov has posted regular photos and videos highlighting Russian brutality, calling for a cessation of violence in Ukraine.

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Worthy winners aside, the Brits is struggling to keep pace with modern pop

TikTok voting and gaming stars haven’t altered the music awards’ predictable roster of chart-toppers

News: Adele sweeps gender-neutral Brit awards
Liveblog: Brit awards 2022 – as it happened

The actual Brit awards ceremony has changed its complexion over the years: from the old-guard backslapping of the 80s to the boozy chaos of the 90s and early 00s. Today’s offering is slickly professional – hipper than it once was, less tone-deaf when it comes to representation, but not a hair out of place to the point of seeming faintly uneventful, unless you count the sight of Anne-Marie falling over, or the sound of Ed Sheeran gamely attempting to turn Bad Habits into a metal anthem with the aid of Bring Me the Horizon: even the person in charge of the mute button for swearing had an easy night. There was a lot of talk from host Mo Gilligan about hedonistic behaviour, but not many actual signs of it. Nor did anyone attempt to say anything controversy-stirring or political.

This year, the onus appeared to have shifted slightly again. In what was clearly an attempt to attract a younger audience – an audience that don’t watch music shows on television – there were categories voted for by fans via TikTok; elsewhere, there were “afterparties” starring tweenage favourite PinkPantheress on gaming platform Roblox and the unmissable opportunity to buy Brits-related NFTs.

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‘I was astonished’: how a TikToker sent his dad’s unreleased 43-year-old song viral

Zach Smith recorded himself jamming out to a tune he found in his car. Now it’s racked up 3m plays – and might be on its way to Marvel

Zach Smith never expected the song to go so viral.

On 4 January, the 19-year-old pressed play on an old track he found in his car; he was struck by how catchy it was – he’d never heard this song before.

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China hires western TikTokers to polish its image during 2022 Winter Olympics

Influencers told to extol country’s virtues on social media despite diplomatic boycotts of Beijing Games over human rights record

An army of western social media influencers, each with hundreds of thousands of followers on TikTok, Instagram or Twitch, is set to spread positive stories about China throughout next month’s Winter Olympics.

Concerned about the international backlash against the Beijing Games amid a wave of diplomatic boycotts, the government has hired western PR professionals to spread an alternative narrative through social media.

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Young Australians’ experiences of Covid go viral on Tiktok – video

So many young people in Australia are testing positive to Covid that videos about their experiences are going viral on TikTok. 'Gorgeous gorgeous girls Afterpay their rapid antigen test,' writes TikTok user @eilishgilligan, in a statement that attempts to capture the mood of young people living in Australia’s major cities

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US condemns suspension of prominent Romanian judge for TikTok posts

Cluj-based judge Cristi Danileţ has been suspended over two videos he posted on platform last year

A prominent judge in Romania has been suspended from his position for posting videos on TikTok in a move that has drawn widespread criticism, and condemnation from the US embassy.

Cristi Danileţ, a judge in Romania’s northern city of Cluj, was suspended on Monday by the superior council of magistrates over two videos he posted on TikTok last year, which a panel decided amounted to “behaviour that affects the image of the justice system”.

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‘I’m happy to lose £10m by quitting Facebook,’ says Lush boss

Losing 10m followers on sites such as Instagram is a price worth paying for co-founder of ethical beauty empire

Quitting social media is hard to do, even when it doesn’t cost you anything. So when Lush’s chief executive, Mark Constantine, shut its thousands of Facebook, Instagram, Snapchat and TikTok accounts on Friday, the biggest shopping day of the year, he knew dropping off millions of customers’ screens would damage his business.

Its Facebook and Instagram accounts alone had 10.6 million followers and the void will result in an estimated £10m hit to sales but Constantine, one of the business’s co-founders, said it had “no choice” after whistleblowers called attention to the negative impact social media sites such as Instagram are having on teenagers’ mental health.

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‘Detox’ routines won’t undo Covid vaccine, experts tell anti-vaxxers

TikTok video calls for bath in borax – but once a person is vaccinated, there’s no way back, doctors say

Medical experts are speaking out against Covid-19 vaccine “detoxes” that some inaccurately claim can remove the effects of vaccinations received under mandates and other public health rulings.

In one TikTok video that has received hundreds of thousands of views, Carrie Madej, an osteopath based in Georgia, falsely claims a bath containing baking soda, epsom salts and the cleaning agent borax will “detox the vaxx” from anyone who has received a jab.

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‘Tesco, how can I resist ya!’ – the unstoppable stars of stage on TikTok

The singing sensation belting out big numbers in the veg aisle, Britney’s Oops! redone as vintage jazz, how to flirt if you’re a woman in a musical … our critic takes her seat for theatre on TikTok

Theatre TikTok threw out a lifeline for actors during lockdown with musical spin-offs and plenty of theatrical silliness that has gathered momentum since. Sam Williams’s double-act with his grandma Judi Dench kept us laughing through the pandemic as he tried to tell her jokes and she foiled his punchlines. The duo seem to have retired but the videos are still up and enormously entertaining.

The best of thespian TikTok superstars combine fabulous voices with clever comic skits: Katiejoyofosho features highly among them, composing her own parody musicals including a Broadway show in one video “after Amazon buys its own theatre” which contains regular adverts and a branded backdrop among the rousing musical solos, and another called How to Flirt if You’re a Woman in a Musical. Meanwhile, Dales­_drama is an 18-year-old “musical theatre kid” who performs a mix of kooky cosplay (Peter Pettigrew from Harry Potter pops up repeatedly) and gloriously sung duets such as George Salazar’s Michael in the Bathroom (from her own bathroom) and sometimes strums along on the ukulele.

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TikTok’s joy-miners created one of my favourite places on the internet

For me, the TikTok app never added up. It made more sense to go back to where I’d first started watching TikToks – other people’s Instagram stories

During Melbourne’s first lockdown, Jeanette Nkrumah started spending a lot of time on TikTok.

At first the videos she saw on her “For You” page – the personalised home screen that appears whenever a user opens the app – weren’t particularly compelling. But as she started spending more time there, the recommendations improved.

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Shake your frozen pizza! The scrappy have-a-go exuberance of dance on TikTok

From tap stars duetting with Gene Kelly to Gordon Ramsay twisting with his daughter, TikTok is where performers – large, small, amateur, pro – drop the facade and dance till their toes are raw

TikTok is made for dance. The most popular TikToker – Charli D’Amelio, 17, with 9.9bn likes – is a dancer, or started out as one. And it is the platform that’s launched or spread a thousand dance trends, from the #toosieslide to the #TheGitUpChallenge, via the Floss, the Dougie and the Milly Rock.

Unlike the slick pros of Instagram, or the archive performances on YouTube, TikTok is just about the pure joy of dancing, whoever you are. Size, shape, experience and natural grace are immaterial. It’s essentially the school playground writ very large, the silly routines and memes that used to get passed around, with everyone miming the lyrics to whatever was on Top of the Pops last night.

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I got a camera to spy on my cat – and it made me question everything about myself

We document everything obsessively. And implicit in this compulsion is the suspicion that our lives are best understood at a distance – but what do we lose?

This summer I bought two in-home security cameras. I told people I got them because my cat was sick, and I required on-demand proof he was still alive. But the truth is, I just wanted to spy on him. There’s something about a cat sitting by itself on a couch, staring into the middle distance in an empty room, that is inherently funny. What are they thinking? When they slink off camera, where are they going?

The problem with getting a camera for your pets is that you also inadvertently get a camera for yourself. Years ago, when my ex and I got one for our cat, he once caught me eating Pringles on the couch and sent me a text: “Once you pop.” The camera, in those moments, was a comical imposition, fulfilling its duty of surveillance in precisely the ways we didn’t want.

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Good vibrations: tapping in to ASMR

ASMR, the euphoric tingling certain sounds provoke, has created online superstars with millions of followers. Is it just a weird fad, or could it help people with anxiety and depression?

When I was five years old something strange happened. After a busy afternoon finger-painting and running around, we were gathered by our teacher on the classroom carpet to listen to a story. I can’t remember which book she read – only that she began to do so in a soft voice, pitched somewherejust above a whisper.

Suddenly, a euphoric, tingling sensation started at the crown of my head and then travelled down my neck and back in waves. The more she read, the stronger the feeling became. I glanced at my friends, expecting to see them in a similar state of rapture, but they weren’t. So I kept the feeling a secret and soon forgot all about it.

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Will Ireland’s corporation tax rise see tech companies leave Dublin?

Analysts question if Dublin’s reputation as a leading tech hub could be undermined by new 15% tax rate

Ten years ago Dublin was nicknamed Silicon Valley’s “home from home” with tech superstars including Mark Zuckerberg and Elon Musk queueing up to snap up office space, avail themselves of local Irish hospitality and low tax.

But while the decision of Google, Facebook, Yahoo, LinkedIn, eBay, Amazon and more recently TikTok to locate their European headquarters in the Irish capital helped cement its reputation as one of the region’s leading tech hubs, questions are now being asked about whether they will stay.

Earlier this month Ireland signed up to landmark reforms for a global minimum corporate tax rate of 15%, up from the current level of 12.5% set by Dublin, in the biggest shifts for the country’s tax system in almost 20 years.


Some analysts argued the nation’s economic model could be badly undermined, while the Irish finance minister, Paschal Donohoe, said earlier this year that up to €2bn (£1.7bn) a year in tax revenue could be lost by 2025. However, there are hopes the changes might not prove as existential as they first seem.

“In the short to medium term, no, there won’t be an exodus, the change from 12.5% to 15% is not that significant,” said Seamus Coffey, an economist at University College Cork and former chair of the Irish Fiscal Advisory Council.

Ireland had played hardball in global tax talks taking place between 140 countries at the OECD in Paris, following almost a decade of failure among world leaders to agree reforms that would equip the taxation regime for the digital age.

Dublin refused to join an accord earlier this year, and only relented earlier this month at the 11th hour of negotiations after securing a key concession – earlier plans calling for a minimum rate of “at least” 15% were dropped, giving the government more certainty that it would not be ratcheted higher in future.

However, the reality is that many big tech firms never paid the 12.5% headline rate set by Ireland in the first place.

A Bloomberg investigation in 2010 showed how Google had cut its overseas tax rate to just 2.4% using an aggressive avoidance scheme dubbed the “Double Irish, Dutch sandwich” to effectively shuffle revenues made across Europe offshore to places like Bermuda, where the tax rate was zero.

Those schemes were outlawed in 2015, giving companies five years’ notice to comply.

However, while such arrangements undoubtedly helped attract Google and Facebook to Ireland in the noughties, they were merely the latest in a wave of more than 1,500 foreign firms – 800 of them American – lured in by the low-tax ethos of the country’s Industrial Development Agency since its foundation in 1949.

Before them IBM, Intel, Pfizer and Apple were shown the red carpet. For at least a decade Allergan has been making the world’s supply of Botox in Westport, County Mayo, on the country’s windswept Atlantic coast.

“The low tax rate started in the 1960s at zero and then went to 10%,” said Coffey. “The point of it was never to generate corporate tax revenue, but to use relatively low corporate tax to attract the companies to set up in Ireland and let them build big factories and facilities. And then we have employment.”

There are other factors tempting in multinationals. Chinese-owned TikTok set up its Dublin HQ in 2018 long after the writing was on the wall for the tax avoidance loophole.

“Young companies focus on things that will either kill them or help them scale in the near future. Corporate tax isn’t one of them,” said Stephen McIntyre, former head of Twitter in Ireland and a partner in Frontline Ventures, a venture capital firm in Dublin and London set up to help US tech firms expand in Europe.

Joe Biden and the OECD want to promote this idea of competing on grounds other than tax, viewing the reforms as ending the “race to the bottom” between countries.

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Jagmeet Singh: the ex-lawyer and TikTok star who could topple Trudeau

The New Democratic party’s leader is riding high in the polls – and could be the kingmaker in next week’s election

He’s the most-liked national political leader in Canada, wears sharply tailored suits, has graced the pages of a men’s fashion magazine and is followed by starstruck fans on social media. And he’s not Justin Trudeau.

With Canada heading to the polls after a snap election controversially called by Trudeau, Jagmeet Singh, leader of the progressive New Democratic party (NDP), has quickly emerged as the most affable politician in Canada – and a powerful figure who is unlikely to become prime minister.

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The D’Amelio Show: what do you do with TikTok fame?

The new reality show on Charli and Dixie D’Amelio attempts to transfer one kind of gargantuan fame into another with mixed results

“I get asked why I’m famous a lot,” says Charli D’Amelio, the most followed person on TikTok, early in the third episode of her family’s new Hulu reality show. Just two years ago, she was a high school sophomore in suburban Connecticut posting snippets of dances and jokes with friends to the app. Now 17, she has 123.6 million followers on the app; she and her sister Dixie, 20, are two of the most recognizable faces among Gen Z, superstars on the most culturally influential social media platform in the country right now.

Yet “I don’t consider myself famous,” she says. “I’m just a person that a lot of people follow for some reason. I think it was right place, right time. I think it was a vibe, maybe, that I give off.”

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