Why Britain has become the top destination for US ‘bleisure’ invasion

American visitors to the UK have risen sharply in number – and it may be because they are choosing to mix business with leisure

It’s the travel trend that never quite took off. Ever since American trader Ben Hockett made millions during the 2008 global financial crisis by trading online from an Exmouth pub, travel marketers have tried to sell the concept of mixing holidays with work.

But now blended travel – or “bleisure”, as it was known in the 00s heyday of portmanteau neologisms – seems to be having a moment.

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Future shock: how will Covid change the course of business?

The crisis poses a deadly threat to some sectors and creates opportunities for others. We examine how they will fare in 2021

Coronavirus has changed lives and industries across the UK, accelerating fundamental shifts in behaviour and consumption that were already on their way. Debates about home working, preserving local high streets and the ethics of air travel were bubbling away before coronavirus rampaged across the world, but the consequences of the worst pandemic in more than a century have either settled those arguments or boosted the momentum behind certain lifestyle changes. Here we look at how those debates have been changed – or resolved – by Covid-19.

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