Marco Pierre White is championing Redefine Meat’s products, but do they live up to the hype?

Across four capitals – London, Amsterdam, Berlin and Tel Aviv – a new meat was born, containing precisely no animal. The London champion of the company, Redefine Meat, is the celebrity chef Marco Pierre White. At Mr White’s in Leicester Square, chefs, investors and barbecue and burger connoisseurs – as well as former winners of MasterChef – gathered to taste it.

The tone of the event was set by the offering of a pipette of “blood” – “Doesn’t it taste like blood, though?” asked an excited waiter. Well, yes. But memo from the world of carnivore: blood is more something we put up with than something we actively want to drink.