ITV is cancelling the TV talent show before it ‘fizzles out with a whimper’. After a decade of plummeting ratings, we remember its highs, lows … and Chico Time
“COWELL WIELDS AXE” roared the front page of The Sun today, as it alleged that Simon Cowell, bored of gazing over a world made in his image, has chosen to cancel The X Factor once and for all after 17 years. The story quotes an insider, who says “Simon remains at the top of his game … He owns the rights to the show, and it’s his call – not ITV’s – whether or not he drops it. Clearly the last thing he wants is for X Factor to fizzle out with a whimper and become a bit of a joke”.
About that last bit. If you wanted to produce a perfect scientific diagram of the concept of fizzling out, then it would probably look something like a graph of X Factor viewing figures over the years. After the show’s biggest year in 2010, ratings went into freefall, steadily losing droves of eyeballs every time it returned. What’s more, the show hasn’t actually been on television since 2018. For all of today’s attempts to mimic an explosive ‘The King Is Dead’-style dramatic impact, the truth is that most people assumed it quietly passed away in its sleep several years ago.
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