As a columnist for Forbes and USA Today , food writer Larry Olmsted has written about all of that and more, from b ogus Kobe beef sold in fancy restaurants to supermarket spices adulterated with common weeds. In his new book Real Food/Fake Food , Olmsted delves deep into the dark aspects of the food chain in America, revealing the dirty secrets about how our food is marketed and labeled - and what's right and especially wrong with what we eat.