Slow uptake of ad-supported offering has meant lower than expected viewing figures, made worse by UK cost of living crisis
Netflix is expected to suffer a second year of subscriber declines in the UK in 2023 as the cost of living crisis takes its toll and the streaming giant’s new cheaper, ad-supported service takes time to win over users.
The world’s biggest streaming service is expected to have lost around 500,000 UK subscribers in 2022 and to lose another 200,000 this year, as increasingly budget conscious consumers cut back on spending.
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