Ticketmaster and Ticketek claim demand-driven prices mitigate the problem of scalping, when tickets are bought – often by AI bots – and resold at inflated prices
- Get our breaking news email, free app or daily news podcast
Dynamic ticket pricing helps combat ticket scalpers, the company behind $500 Green Day tickets claims – but music industry insiders and consumer groups dispute that, with some concerned the controversial practice skews live events to the rich.
Dynamic pricing – when the cost of products rise and fall according to demand – is well established in Australia, from Uber’s surge prices to utilities and airline fares.
Continue reading...