Category Archives: Advertising

Model mother or pretty face: campaign reveals seven potentially harmful female stereotypes in ads

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shEqual wants to reduce sexist stereotyping in advertising to avoid reinforcing dangerous social norms

Advertising agency founder and gender consultant Bec Brideson beamed with pride when her 11-year-old daughter pointed out the students at her all-girls school were being taught muscle anatomy by studying a drawing of a male body.

“My daughters have been trained to look to notice that male default and see that it’s all around them,” Brideson said.

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UK watchdog to examine whether telecoms companies mislead customers

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Cap says mobile and broadband users must get clear information about inflation-busting bill increases

The UK advertising watchdog has launched an investigation into whether telecoms companies are misleading consumers about inflation-busting bill increases when promoting deals in their marketing campaigns.

Telecoms companies make billions of pounds annually by instituting price rises to mobile and broadband bills midway through contract periods – increases that will add to the biggest squeeze on the cost of living facing households in generations.

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Shares in Snapchat owner slump 25% amid slowdown in ad revenue

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Parent company Snap talks of ‘incredibly challenging’ conditions as it seeks new sources of revenue

Shares in Snapchat’s parent company have fallen 25% after it confirmed investors’ fears of a slowdown in advertising revenue for social media firms.

Snap painted a grim picture of the effects of a weakening economy on social media in quarterly results on Thursday and declined to make a revenue forecast in “incredibly challenging” conditions, hitting its share price in after hours trading and setting off a chain reaction among listed rivals.

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Incendiary Republican ads boasting of ‘hunting’ rivals raise fears of violence

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Ads like Eric Greitens’, in which he says ‘get a Rino hunting permit’, could lead people to rationalize violence – experts

Before the Capitol attack on 6 January, Robert Pape, a University of Chicago professor, had studied political violence around the world but not in the United States because there had not been much to examine, he said.

Pape worries that could soon change because of politicians like Eric Greitens, a former Navy Seal from Missouri running for Senate, who recently released an advertisement in which he racked a shotgun and led a team of armed men as they stormed a house to hunt more moderate members of his own party, know derisively as Rinos, as in “Republicans in name only”.

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Ofcom may extend TV ad breaks in review of broadcasting rules

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Regulator says it may change ad rules in light of growing competition from online streaming platforms

Ofcom has said it may extend the time and frequency allowed for advertising breaks on UK television as part of a review of broadcasting rules.

The regulator said it would consider changing advertising regulations amid market developments including the increasing influence of online streaming services.

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Adidas sports bra ads banned in UK for objectifying women

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Twitter and poster campaign featuring dozens of sets of breasts was harmful and offensive, says ASA

An Adidas campaign featuring dozens of sets of breasts to promote the diversity of its range of sports bras has been banned by the UK advertising watchdog for using explicit nudity and appearing where children could see the ads.

The campaign, versions of which ran on Twitter and select large poster sites, prompted 24 complaints to the Advertising Standards Authority (ASA) that the ads were gratuitous, objectified women by “sexualising them and reducing them to body parts”, were harmful and offensive and were able to be seen by children.

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Scott Morrison accuses Labor of ‘sewer tactics’ over Gladys Liu attack ad

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Opposition ads say Chisholm MP ‘spread fake news on Chinese messaging apps’ and had to return $300,000 in donations over national security concerns

The Coalition has accused Labor of “sewer tactics” over what Josh Frydenberg described as a “racist” attack ad targeting Liberal Gladys Liu, that accuses the Chisholm MP of spreading fake news and trying to trick voters at the previous election.

But Labor frontbencher Penny Wong has rubbished claims her party was vilifying Liu, saying there were “legitimate” questions over her conduct.

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Online casinos face crackdown on exploiting gamblers’ superstitions

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Guardian understands advertising regulator is likely uphold complaint against firm’s claims about ‘hot or cold’ games

Online casinos face a crackdown on exploiting gamblers’ superstitions, after the advertising regulator launched an investigation into one firm’s claims about certain games being “hot or cold”.

The Guardian understands the Advertising Standards Authority (ASA) is likely to uphold a complaint lodged seven months ago against PlayOJO, which advertised a feature last year that offered gamblers a “unique chance to see the games on winning streaks”.

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Will the news boom prevent more media outlets going bust?

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Analysis: newspapers have attracted record numbers of readers seeking trusted sources in uncertain times

From the pandemic and the war in Ukraine to the Westminster partygate saga, newspapers are benefiting from a financially lucrative news boom. However, is the news industry enjoying a one-off blip in the battle for survival against big tech, or is this proof that publishers have finally forged commercial models fit for the new media age?

In a sign of the shifting fortunes amid unprecedented news events, Rupert Murdoch’s Times and Sunday Times last week reported a doubling of operating profits to their highest level since 1990 and the Sun, a one-time cash cow turned high-profile casualty of the digital age, is within £1m of returning to operating profit for the first time in a decade.

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Morrison government’s advertising spend tops Coles and McDonald’s

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Coalition spent $145m on advertising last financial year, with defence recruiting and Covid vaccines among biggest campaigns

The federal government spent more money on advertising last financial year than McDonald’s and Coles, new research suggests, prompting calls for greater oversight on taxpayer-funded public campaigns.

A new paper from progressive think tank the Australia Institute scrutinises government spending on “campaign advertising” – a repeated series of ads to promote important messages.

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Facebook a no-show in Andrew Forrest criminal case arguing West Australian court lacks jurisdiction

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Mining billionaire alleges social media giant failed to stop clickbait advertising scams using his image on its platform

Facebook believes an Australian court has no jurisdiction to hear a criminal case brought against it by mining magnate Andrew Forrest – who claims the tech giant failed to stop clickbait advertising scams using his image.

The case in the magistrates court of Western Australia is believed to represent the first time Facebook – owned by Meta Platforms – has faced criminal charges.

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Super Bowl: the ads, the music and everything but the football – live

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While the game rages on, there are several major ads and movie trailers and a much-anticipated half-time show from some hip-hop and R&B legends

After the success of last month’s Scream, the legacy sequel – aka the one that brings back the old to mingle with the new – continues with force this year with our first real look at the inevitable greatest hits sequel Jurassic World: Dominion. The last film brought back BD Wong and a cameo-ing Jeff Goldblum to join Chris Pratt and Bryce Dallas Howard but this time they return with both Sam Neill and Laura Dern, an exciting prospect for hardcore fans. The trailer has some promising moments but there’s an awful lot here to be juggled – despite the familiar faces, it’ll be the lesser-known DeWanda Wise who leads – so whether all balls can be kept up in the air remains to be seen.

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Citroën pulls Egypt ad accused of promoting harassment of women

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Egyptian singer Amr Diab uses camera installed in car to take photo of woman without consent

The French car manufacturer Citroën has withdrawn an advertisement featuring the Egyptian singer Amr Diab after it sparked widespread accusations of promoting the harassment of women.

In the ad posted on Egyptian social media in early December, the 60-year-old pop star uses a camera installed in the car’s rearview mirror to secretly take a picture of a woman crossing in front of the vehicle.

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‘An emblem of Scotland’: how Irn-Bru stole the show at Cop26

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Scottish fizzy drink already had deal shutting out rivals, but praise from Sturgeon and AOC was golden marketing moment

As Cop26 draws to a close, the climate summit’s big-name sponsors have been left scratching their heads as to how the plucky Scottish fizzy drink Irn-Bru managed to steal the limelight in the marketing ambush of the year.

The status of the bright orange drink as the summit’s surprise curiosity made global headlines earlier this week when the US congresswoman Alexandria Ocasio-Cortez posted an Instagram video of herself praising the beverage after having her first taste.

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Dubai: A Riveting Mystery – Jessica Alba and Zac Efron’s new tourist ad continues a Captivating Saga

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Tired of Tinseltown, the pair have turned instead to shilling for the UAE. Oddly, their YouTube advertorial micro-features are actually really good

If you’ve been paying attention, you will have noticed that neither Jessica Alba or Zac Efron are very good at hiding their disdain for Hollywood. It has been a decade since Alba has acted in anything approaching a high-profile role, preferring instead to concentrate on her consumer goods company. Efron, meanwhile, made a Netflix documentary last year in which he repeatedly slated Hollywood and its practices.

However, despite this they are both attractive, well-known actors. And this means, if they’re tired of Hollywood, plenty of other outlets are available to them. And by “plenty of other outlets”, I mean “the Dubai tourist board”’.

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Nike and Amazon among brands advertising on Covid conspiracy sites

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Household names may have unwittingly helped spread fake news, investigation reveals

Dozens of the world’s biggest brands, including Nike, Amazon, Ted Baker and Asos, have been advertising on websites that spread Covid-19 misinformation and conspiracy theories, it has emerged. The companies, as well as an NHS service, are among a string of household names whose ads appear to have helped fund websites that host false and outlandish claims, for example that powerful people secretly engineered the pandemic, or that vaccines have caused thousands of deaths.

Analysis of nearly 60 sites, performed by the Bureau of Investigative Journalism and shared with the Observer, found that ads were placed through the “opaque” digital advertising market, which is forecast to be worth more than $455bn (£387bn) this year.

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Tiffany solicits help of Beyoncé and Jay-Z to draw younger buyers – will it backfire?

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The musician sports a 128.54-carat stone in a new ad campaign – the jewelry company’s latest attempt to rebrand itself

Beyoncé has become the first black woman to wear the famous yellow Tiffany diamond, in the jewelry company’s latest attempt to rebrand itself for a younger, more diverse audience.

The musician sports the “priceless” 128.54-carat stone alongside husband Jay-Z in a new ad campaign for Tiffany & Co. Beyoncé is the fourth woman, and first Black woman, to wear the diamond in more than a century.

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‘Why are you crying?’: Qantas ad promoting vaccination hits hard for Australians unable to travel

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With images of people jetting off to see loved ones overseas, the ad offers a glimpse of what many have been missing

Qantas has released a new ad that promotes getting a Covid-19 vaccine, and it tugs at the heartstrings of Australians longing to travel again.

The ad appeals to those who have been separated from loved ones overseas, with scenes of what the future might offer when vaccination rates are high enough.

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Snickers Spain pulls advert after accusations of homophobia

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Controversial commercial comes as series of homophobic attacks are reported across Spain

Snickers in Spain has pulled a controversial advertisement and apologised for any “misunderstanding that may have been caused” after the 20-second film was widely condemned for being homophobic.

The advert shows the Spanish influencer Aless Gibaja ordering a “sexy orange juice” while a friend trades puzzled looks with the waiter. The waiter responds by handing Gibaja a Snickers ice-cream bar, and after a bite, Gibaja appears to transform into a bearded man with a deep voice.

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‘We can’t go back’: the Russian gay family who took refuge in Spain

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Family was targeted in hate campaign on social media after appearing in a food chain’s ad

A Russian lesbian family who received death threats after they appeared in an advertisement for the food chain VkusVill say they feel safe in Barcelona and accepted for who they are.

The family were targeted in a hate campaign on social media after they appeared in the ad. The company later apologised and replaced the photo with one of a heterosexual family.

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