L’Oréal and Budweiser owner advertise on Basic with Ads but high prices for slots put off some agencies
Netflix has launched its first subscription package featuring ads in a drive to reignite growth by attracting cost-conscious users, but the hurried launch, high prices for slots and accompanying demands have left some advertisers unconvinced.
Basic with Ads, which went live in 12 countries this week, costs £4.99 a month in the UK – £2 less than its cheapest ad-free package – and hopes to lure households whose budgets are shrinking in the cost of living crisis.
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