Category Archives: Burberry

Burberry is back on brand as a purveyor of the classic British coat

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Designer Daniel Lee’s trenchcoats and bomber jackets fizz with urban energy in collection that embraces bad weather

In a winter of record-breaking rain, Burberry – purveyor of the stalwart British coat – is back in the zeitgeist. A season of downpours has provided an apt backdrop for a return to form, as the brand re-entered the FTSE 100 last autumn after an ignominious year out of the charts.

The classic check scarf was ranked the fourth hottest fashion item in the last quarter of 2025 on the search, sales and social media metrics of the Lyst index, with overall demand for the brand up 239% year on year.

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Dior’s British designer Kim Jones awarded knighthood in Paris

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Artistic director collects award at Paris fashion week while rumour mill suggests Gucci, Burberry or Margiela move

Friday afternoon in Paris was a big one for the British designer Kim Jones. The artistic director not only presented his latest menswear collection for Dior, he also collected the prestigious Chevalier de la Légion d’honneur, a rarity for someone from outside France. In a fashion moment par excellence, the award was presented to him by Anna Wintour, becoming a knight in the process.

Jones has been at Dior for six years, designing the brand’s menswear collections. During that time, he has explored the brand’s rich archive and also personal interests, including TS Eliot’s The Waste Land and Vanessa Bell’s house Charleston in east Sussex. This show was no different. It took Christian Dior’s mid-50s Ligne H collection as its jump-off, but made Casanova – the 18th-century Italian author known for his multiple relationships with women – its muse.

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Burberry’s turnaround chief plans £40m cuts and ‘scarf bar’ rollout

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Shares in fashion brand jump as ‘urgent’ cost-cutting programme announced following half-year losses

Burberry has unveiled a £40m cost-cutting programme as its new chief executive pledged to “stabilise the business” with a turnaround plan aimed at reviving the fortunes of the ailing British luxury fashion brand.

Joshua Schulman, the former Coach boss who replaced his ousted predecessor, Jonathan Akeroyd, in July, said the company was “acting with urgency” after straying too far from its roots of “timeless core collections” and outerwear, including trench coats and scarves with its distinctive Burberry check.

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Burberry shares rise after reports Moncler is considering bid

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Head of LVMH, an investor in Italy’s Moncler, reportedly keen to get deal done with British luxury brand

Shares in Burberry have risen by more than 7% after reports suggested Italian rival Moncler may be considering a bid for the British luxury fashion brand.

The spike came after the trade journal Miss Tweed reported that Moncler, which also owns Stone Island, was looking at a potential acquisition of Burberry, which has struggled as demand for luxury goods has fallen.

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Burberry profits slump by 40% as demand for luxury goods slows

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British fashion retailer hit by drop in sales in Asia and Americas, and expects challenging first half of 2025

Burberry’s profits have slumped by 40% in a year amid a wider slowdown in demand for luxury goods that has pushed down sales in Asia and the Americas.

The high-end UK fashion retailer posted a pre-tax profit of £383m for the year up to 30 March in its preliminary results on Wednesday, a 40% drop on the £634m in the previous 12 months. Global sales fell by 8% in the second half of the year.

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Burberry issues profit warning as Christmas shoppers shun pricey trenchcoats

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British brand affected by continued slowdown in luxury demand during cost of living crisis

Burberry has warned that annual profits will be sharply lower than previously expected after consumers left its expensive trenchcoats, bags and scarves off their Christmas shopping lists.

The luxury British brand said trading had been affected by a continued slowdown in luxury demand after rises in the cost of living and increases to interest rates globally.

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Burberry shows off killer trenchcoat and blue strawberries at London show

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Prints symbolising British summertime appear on fashion week catwalk alongside modernised version of brand’s staple product

The scene before the biggest show of London fashion week was quintessentially British: an orderly queue for tea, coffee and eccles cake. Britishness, along with trenchcoats and checked scarves, is what Burberry stands for. This is surely the only catwalk show where Hollywood action hero Jason Statham, acclaimed choreographer Wayne MacGregor and Arsenal striker Bukayo Saka can be found rubbing shoulders in the front row.

The first look on to the catwalk was a trenchcoat. The trench is a Burberry staple – but this had a notably slimmer cut, an elegant dropped-waist silhouette, and was black rather than beige. There were more trenchcoats to follow: some sleeveless, some leather, all of them sleek and minimal.

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Rush for bags and scarves helps Burberry offset China Covid slump

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British luxury goods firm reports 1% increase in global sales in last quarter of 2022

Burberry offset a plunge in Chinese sales of more than a fifth amid Covid disruption, thanks to the return of tourists to Europe who snapped up bags, scarves and trenchcoats in the run-up to Christmas.

The British luxury goods firm reported a 1% increase in global sales in the three months to the end of December, below its 2% target and sharply down compared with the 11% growth reported in the previous quarter.

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Burberry sales fall 35% in China on back of Covid lockdowns

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Lola handbag range and signature trenchcoat give luxury fashion retailer boost elsewhere

Burberry has reported sales growth of only 1% in its latest financial quarter because of the impact of Covid-19 lockdowns in China, while sales were boosted elsewhere by its Lola handbag range and signature trenchcoat.

The luxury fashion retailer said sales fell 35% in mainland China because of restrictions and store closures to contain the latest outbreak of the coronavirus, while sales grew 16% across the rest of the world in the 13 weeks to 2 July.

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End of partnership that kept Burberry at the leading cultural edge

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Analysis: Could Marco Gobbetti be followed out of British luxury brand by creative director Riccardo Tisci?

The departure of Marco Gobbetti as chief executive of Burberry raises the key question of whether Riccardo Tisci, whom Gobbetti appointed creative director soon after he joined, will remain at the luxury fashion brand.

A desire to be closer to his family in Italy was given as the reason behind Gobbetti’s decision to quit Burberry, and Tisci too is thought to have found it difficult to be away from family in Italy for prolonged periods during the pandemic. The designer was a fashion student in London in his teens and has a deep affection for British culture and subculture, but the pull of his homeland remains strong. Italy has many deep-pocketed luxury brands and a shortage of exciting design talent, so opportunities are likely to present themselves.

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‘It was insensitive’: Burberry apologises for ‘noose’ hoodie after model complains

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Liz Kennedy said the design at London Fashion Week evoked lynchings and suicide

The chief executive and chief creative officer of luxury fashion brand Burberry have apologised for putting a hoodie with strings tied in the shape of a noose on its London Fashion Week runway.

The knotted strings surfaced after Sunday’s show when a model complained both before the show and on Instagram, saying the noose not only evoked lynchings but also suicide.

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Why it absolutely matters what Angela Ahrendts wore on stage…

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Even if you missed Apple's big iPhone unveiling this past Tuesday, you may have seen the photo: Angela Ahrendts, Apple's retail boss, on stage wearing black-framed glasses, a white v-neck t-shirt, and a pale pink lace trench coat. The coat - made by the company Ahrendts used to run, Burberry - caused an immediate reaction.