Doomsday luxury accommodation is a booming business, offering customers a chance to sit out global pandemics and nuclear wars in comfort – as long as they have the money to pay for it. By Mark O’Connell
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See all our coronavirus coverageNot long ago, I travelled to the Black Hills of South Dakota to see the place from which humanity would supposedly be reborn after global civilisational collapse. The end of the world was trending, and it seemed as good a time as any to visit a place for sitting out the last days. Over the previous few months, perhaps as a means of sublimating my own anxieties about raising a small child in an increasingly dark and volatile world, I had become preoccupied with the apocalyptic tone of our culture.
One of the more perverse aspects of this obsession was a months-long binge of doomsday prepper content, of blogs and forums and YouTube videos in which burly American guys, most of whom were called things like Kyle or Brent, explained how to prepare for a major catastrophe – your global pandemics, your breakdowns of law and order, your all-out nuclear wars – by pursuing various strategies for “tactical survival”. And this had opened out on to a broader vista of apocalyptic preparedness, and to a lucrative niche of the real estate sector catering to individuals of means who wanted a place to retreat to when things truly went sideways.
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