He has dressed Beyoncé and Lady Gaga – and now he’s dressed Birmingham. As his ‘infinity pattern’ is unveiled, the artist talks poverty, class – and why he’s not interested in being a ‘good immigrant’

Approaching Birmingham New Street station on the train, you’ll normally spot the scaly curves of Selfridges’ landmark Future Systems-designed building nestling in the cityscape. But right now, rising into the summer sky in its place, is a bright pink and black structure. Startling, cheering and entirely unmissable, Infinity Pattern 1 is a giant installation by the multidisciplinary artist Osman Yousefzada. He was formerly best known as a fashion designer, whose beautifully tailored and elegantly architectural pieces have been worn by Beyoncé, Lady Gaga and Taylor Swift. Now the 44-year-old has tailored a distinctive look for the Selfridges store, said to be the height of three jumbo jets, surrounding the building during a year of restoration.

Infinity Pattern 1 is Yousefzada’s first piece of public art, selected by Birmingham’s Ikon Gallery from an international shortlist. “You can read it clearly from a long way away and that was something we considered when we were selecting,” says Jonathan Watkins, Ikon’s director. “We wanted it to ring out from afar. The fact that Osman comes from Birmingham, but is so cosmopolitan and such a Renaissance man, it’s wonderful that he was the one who won.”