There’s a new till-free Amazon Fresh shop near me – so I popped in for spring rolls and simmering despair

Capitalism’s great trick is to make us long for the useless and unnecessary. Under the bright lights, I felt that itch starting up

All I can say is that I should have known better. No, my decision to visit the branch of Amazon Fresh that has just opened near where I live was not at all a good match for the sweeping month-long programme of mindfulness and joy-sparking I tentatively set in motion for myself on 1 January. But there I was all the same, curiosity having got the better of me. And yes, the result was predictably awful. As any wellness guru worth the name could doubtless have told me, this way lay simmering despair and an almost overwhelming desire to buy a packet of Jacob’s Mini Cheddars.

I still have no idea how Amazon got the go-ahead to set up a branch of the grocery wing of its rampaging empire in the grade-II listed building it now inhabits: an old tram depot that when I first came to this part of London was the home of lots of little antique shops (RIP). There was, I seem to remember, a bit of a kerfuffle over its alcohol licence, but in the end it got the green light, in spite of the fact that there are already three large supermarkets mere metres away. Now it stands there rather mournfully, its lurid sign seemingly aiming to attract either those who simply cannot be bothered to cross the road, or those who prefer to keep on their headphones as they shop. (Amazon Fresh’s USP is that it has no tills, so customers need not speak to a single soul.) This, I have read, is one of 10 branches in the capital so far; by 2025, the company hopes to have 260 across the UK.

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Amazon’s Alexa device tells 10-year-old to touch a penny to a live plug socket

The child had asked the Echo smart speaker for a challenge, prompting her mother to post the response on Twitter

Virtual assistants can set timers for people, play music, control smart home devices, respond to voice commands and set up reminders. As of Sunday, they have also proven their ability to challenge children to lethal dares.

Alexa, Amazon’s virtual assistant, recently advised a 10-year-old girl to touch a penny to a live plug socket after she asked the Echo smart speaker for a challenge.

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Space cadets Branson and Bezos scoop the 2021 shamelessness prize

Virgin and Amazon bosses do well in our awards for business brass neck, but there are also nods to big oil, big money – and a powerful whiff of Musk

Every Christmas, Observer Business Agenda casts its eye over the year that was, seeking to spotlight the business luminaries whose deeds might otherwise have gone unrecognised. At first glance 2021 looked awfully similar to 2020 – a pandemic, various lockdowns and a new wave of infections to round it all off – but it soon became clear that there were still candidates worthy of special recognition.

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How Shein beat Amazon at its own game – and reinvented fast fashion

By connecting China’s garment factories with western gen-Z customers, Shein ushered in a new era of ‘ultra-fast’ shopping

Last year, Julia King, a 20-year-old art student and influencer from Texas, noticed that a particular kind of sweater vest was taking over the internet. Celebrities including Bella Hadid had been photographed wearing shrunken, argyle-patterned styles, channelling classic 1990s movies like Clueless during a wave of millennium-era nostalgia. Soon, King found the perfect example in a secondhand shop: a child-sized pink-and-red knitted vest that fit tightly and cropped on an adult. Using herself as a model, King paired it with jeans and a Dior bag, snapped a picture, and listed it for $22 on Depop, an eBay-like resellers’ app favoured by gen Z.

The vest sold instantly, and she quickly forgot about it. But a month or so later, King received a message from one of her Instagram followers. They alerted her to the fact that an obscure, now defunct Chinese shopping site called Preguy was using her photo to sell its own cheap reproduction of the thrift-store vest. “Seeing the pictures of me up on some random fast-fashion website I’d never heard of before made me really upset,” King said.

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Can big tech ever be reined in?

The Biden administration has shown an early determination to tackle the power of Amazon, Google, Facebook and co. But is it already too late?

When historians look back on this period, one of the things that they will find remarkable is that for a quarter of a century, the governments of western democracies slept peacefully while some of the most powerful (and profitable) corporations in history emerged and grew, without let or hindrance, at exponential speeds.

They will wonder at how a small number of these organisations, which came to be called “tech giants” (Alphabet, Amazon, Apple, Facebook and Microsoft), acquired, and began to wield, extraordinary powers. They logged and tracked everything we did online – every email, tweet, blog, photograph and social media post we sent, every “like” we registered, every website we visited, every Google search we made, every product we ordered online, every place we visited, which groups we belonged to and who our closest friends were.

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Bookshops thrive as France moves to protect sellers from Amazon

Legislation for minimum delivery price aims to stop ‘distorted competition’ against independent bookshops

At her independent bookshop in the small, rural town of Puy-en-Velay in southern France, Anne Helman had seen an influx of customers since the coronavirus pandemic who said they would rather buy books in person than online.

“I’ve never sold as many copies of Albert Camus’s The Plague,” she said. “Children wanted fantasy books. Adults wanted novels and the classics, particularly stories about viruses and the apocalypse. There has been a newfound enthusiasm for buying locally and supporting independent bookshops; it’s seen as the virtuous thing to do.”

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Will Ireland’s corporation tax rise see tech companies leave Dublin?

Analysts question if Dublin’s reputation as a leading tech hub could be undermined by new 15% tax rate

Ten years ago Dublin was nicknamed Silicon Valley’s “home from home” with tech superstars including Mark Zuckerberg and Elon Musk queueing up to snap up office space, avail themselves of local Irish hospitality and low tax.

But while the decision of Google, Facebook, Yahoo, LinkedIn, eBay, Amazon and more recently TikTok to locate their European headquarters in the Irish capital helped cement its reputation as one of the region’s leading tech hubs, questions are now being asked about whether they will stay.

Earlier this month Ireland signed up to landmark reforms for a global minimum corporate tax rate of 15%, up from the current level of 12.5% set by Dublin, in the biggest shifts for the country’s tax system in almost 20 years.


Some analysts argued the nation’s economic model could be badly undermined, while the Irish finance minister, Paschal Donohoe, said earlier this year that up to €2bn (£1.7bn) a year in tax revenue could be lost by 2025. However, there are hopes the changes might not prove as existential as they first seem.

“In the short to medium term, no, there won’t be an exodus, the change from 12.5% to 15% is not that significant,” said Seamus Coffey, an economist at University College Cork and former chair of the Irish Fiscal Advisory Council.

Ireland had played hardball in global tax talks taking place between 140 countries at the OECD in Paris, following almost a decade of failure among world leaders to agree reforms that would equip the taxation regime for the digital age.

Dublin refused to join an accord earlier this year, and only relented earlier this month at the 11th hour of negotiations after securing a key concession – earlier plans calling for a minimum rate of “at least” 15% were dropped, giving the government more certainty that it would not be ratcheted higher in future.

However, the reality is that many big tech firms never paid the 12.5% headline rate set by Ireland in the first place.

A Bloomberg investigation in 2010 showed how Google had cut its overseas tax rate to just 2.4% using an aggressive avoidance scheme dubbed the “Double Irish, Dutch sandwich” to effectively shuffle revenues made across Europe offshore to places like Bermuda, where the tax rate was zero.

Those schemes were outlawed in 2015, giving companies five years’ notice to comply.

However, while such arrangements undoubtedly helped attract Google and Facebook to Ireland in the noughties, they were merely the latest in a wave of more than 1,500 foreign firms – 800 of them American – lured in by the low-tax ethos of the country’s Industrial Development Agency since its foundation in 1949.

Before them IBM, Intel, Pfizer and Apple were shown the red carpet. For at least a decade Allergan has been making the world’s supply of Botox in Westport, County Mayo, on the country’s windswept Atlantic coast.

“The low tax rate started in the 1960s at zero and then went to 10%,” said Coffey. “The point of it was never to generate corporate tax revenue, but to use relatively low corporate tax to attract the companies to set up in Ireland and let them build big factories and facilities. And then we have employment.”

There are other factors tempting in multinationals. Chinese-owned TikTok set up its Dublin HQ in 2018 long after the writing was on the wall for the tax avoidance loophole.

“Young companies focus on things that will either kill them or help them scale in the near future. Corporate tax isn’t one of them,” said Stephen McIntyre, former head of Twitter in Ireland and a partner in Frontline Ventures, a venture capital firm in Dublin and London set up to help US tech firms expand in Europe.

Joe Biden and the OECD want to promote this idea of competing on grounds other than tax, viewing the reforms as ending the “race to the bottom” between countries.

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Jeff Bezos’s space flight firm ‘rife with sexism’, employees’ letter claims

Open letter by current and ex-staffers alleges ‘consistently inappropriate’ behaviour by Blue Origin leaders

A group of current and former employees at Blue Origin, the space flight company owned by the Amazon founder, Jeff Bezos, has accused the business of operating a work environment that is “rife with sexism” and prefers “breakneck speed” to safety.

An open letter written by Alexandra Abrams, the former head of employee communications at Blue Origin and 20 other current and former workers, says the company’s culture “reflects the worst of the world we live in now” and must change.

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Senator and congressman condemn Amazon for promoting anti-vaxxer books

Elizabeth Warren and Adam Schiff have written to complain about search algorithms that appear to spread misinformation

American senator Elizabeth Warren has accused Amazon of “peddling misinformation about Covid-19 vaccines and treatments” through its search and bestseller algorithms, after the online retail giant pushed a book by an author the New York Times called “the most influential spreader of coronavirus misinformation online”.

Searching for Covid-19 on the site gives the top result as Joseph Mercola and Ronnie Cummins’s The Truth About Covid-19, a title that claims to reveal how the “effectiveness of the vaccines has been wildly exaggerated”, how the virus was lab-engineered in Wuhan, and how “safe, simple, and inexpensive treatment and prevention for Covid-19 have been censored and suppressed to create a clear path for vaccine acceptance”.

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Amazon moves production of Lord of the Rings TV series to UK

Show has been shot in New Zealand so far but filming will move to UK from June 2022

Amazon has made the surprise decision to move production of its $1bn-plus Lord of the Rings series from New Zealand to the UK, rejecting tens of millions of dollars in incentives to shoot the TV show in the same location as the blockbuster films.

Amazon, which four years ago paid $250m to secure the TV rights to JRR Tolkien’s works after founder Jeff Bezos demanded a Game of Thrones-style hit for its streaming service, chose to film the first series in New Zealand after competitive bids from around the world.

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Listen up: why indie podcasts are in peril

As big spenders such as Amazon and Spotify fill our ears with more commercial, celebrity-driven fare, can grassroots, diverse shows survive?

The British Podcast Awards were different this year. Held in a south London park, they had a boutique festival feel, with wristbands and tokens for drinks, an open-sided tent for the actual awards, and people lounging on blankets in front of the stage. There were also sponsor areas – those small, picket-fenced areas where invitees could drink and mix with brand bigwigs. Awards are expensive to stage, and to give any sort of a professional sheen, money is needed. In 2017, the BPA sponsors included Radioplayer and Whistledown, an independent audio creator. In 2021, the BPA was “powered by Amazon Music”. Spotify, Stitcher, Audible, Acast, Global, BBC Sounds, Podfollow and Sony Music also dipped into their sponsorship pockets. Clearly, podcasting has gone up in the world.

Over the past 18 months, podcasting has hit the corporate big time. Apple, long the most recognisable name in podcasting, its iTunes chart being the public measure of any show’s success, is attempting, clumsily, to move from being a neutral platform that hosts shows into one that makes money from podcasting (by, for example, charging creators for highlighted spots).

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I spy: are smart doorbells creating a global surveillance network?

They were sold as gadgets that meant you would never miss a delivery. But now doorbell cameras – from Amazon’s Ring to Google’s Nest – are recording our every move

I have got a new doorbell. It’s brilliant. It should be; it cost £89. It’s a Ring video doorbell; you’ll have seen them around. There are others available, made by other companies, with other four-letter names such as Nest and Arlo. When someone rings my doorbell, I’m alerted on my smartphone. I can see who is there, and speak to them.

My phone is ringing! C major first inversion chord, arpeggiated, repeated, for the musically trained – you’ll recognise it if you’ve heard it. It’s a delivery. Amazon, as it happens; Amazon acquired Ring in 2018, reportedly for more than $1bn.

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Philanthropist MacKenzie Scott gives away $2.7bn to hundreds of charities

Ex-wife of Jeff Bezos gives to 286 groups and says she wants to donate ‘fortune that was enabled by systems in need of change’

The American novelist and philanthropist MacKenzie Scott said on Tuesday she had given a further $2.7bn (£1.9bn) to 286 organisations.

Scott, who was formerly married to Amazon founder Jeff Bezos, issued a statement regarding distribution of the latest tranche of her $57bn fortune.

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Amazon fails to quash investigation into its Indian selling practices

Inquiry will include company’s £1bn a year joint venture with Rishi Sunak’s father-in-law

The Indian competition commission is to relaunch an investigation into Amazon’s selling practices, which will examine the company’s £1bn a year joint venture with UK chancellor Rishi Sunak’s billionaire father-in-law.

The investigation, originally announced in January 2020, will proceed after an Indian court on Friday dismissed pleas by Amazon and its rival – the Walmart-owned Flipkart – to quash its investigation into the business practices of the huge US retailers.

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G7 plan ‘will slash UK tax revenue from US tech firms’ say experts

Global tax changes could mean Treasury loses £230m digital services tax receipts from Google, Amazon, Facebook and eBay

Experts have warned that US tech companies, including Google, Amazon and Facebook, could pay less tax in the UK and several other big economies under global reforms agreed at the weekend by the G7.

In a key stumbling block emerging days after the landmark deal, research from the TaxWatch campaign group indicates that the UK Treasury stands to lose about £230m from the taxes paid each year by four of the big US tech firms.

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The tech billionaire space race: who is Jeff Bezos up against?

As Amazon founder prepares to jet off in his Blue Origin vessel, can he compete with Elon Musk’s SpaceX?

Every billionaire needs something to spend their fortunes on. For Howard Hughes, it was the Spruce Goose; for Roman Abramovich, it’s Chelsea FC. And for the current crop of tech moguls, it’s space.

Jeff Bezos has led the charge. He founded his company, Blue Origin, in 2000, after a conversation with his friend, the science fiction author Neal Stephenson. And in July, 21 years later, the investment will pay off: Bezos will blast himself, his brother, and a third fee-paying guest 100km up in the company’s New Shepard rocket, brushing the edge of space until he comes back down to earth three minutes later.

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Amazon US customers have one week to opt out of mass wireless sharing

Critics raise transparency fears over plan to turn all smart home devices into ‘mesh network’

Amazon customers have one week to opt out of a plan that would turn every Echo speaker and Ring security camera in the US into a shared wireless network, as part of the company’s plan to fix connection problems for its smart home devices.

The proposal, called Amazon Sidewalk, involves the company’s devices being used as a springboard to build city-wide “mesh networks” that help simplify the process of setting up new devices, keep them online even if they’re out of range of home wifi, and extend the range of tracking devices such as those made by Tile.

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‘Silicon Six’ tech giants accused of inflating tax payments by almost $100bn

Study claims firms paid $96bn less in tax between 2011 and 2020 than the notional figures cited in their annual reports

The giant US tech firms known as the “Silicon Six” have been accused of inflating their stated tax payments by almost $100bn (£70bn) over the past decade.

As Chancellor Rishi Sunak called on world leaders to back a new tech tax ahead of next week’s G7 summit in the UK, a report by the campaign group Fair Tax Foundation singled out Amazon, Facebook, Google’s owner, Alphabet, Netflix, Apple and Microsoft.

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‘It’s just the beginning’: Covid push to digital boosts big tech profits

Apple, Google owner Alphabet, Amazon, Facebook and Microsoft raked in money in first quarter

Big tech is on a roll. In every minute of the first three months of 2021, Apple, Google owner Alphabet, Amazon, Facebook and Microsoft sold products and services worth about $2.5m (£1.8m) combined. Profits before tax for the period came in at $88bn – more than $1bn of profit for every working day.

After a year of shifting to online work and leisure across the global economy, financial results published this week by most of US tech’s biggest names were bound to be strong. But even more bullish analysts on Wall Street were surprised by how fast they raked in money in the quarter, auguring even greater profits in the years ahead.

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