Party could struggle to push ratings as strategy increasingly focuses on views held by minority of voters, research finds

Reform UK is becoming increasingly reliant on socially conservative views for political support, and therefore could struggle to push its poll ratings much higher, a large-scale research project led by the leading psephologist John Curtice has found.

A study of Nigel Farage’s party carried out as part of the British Social Attitudes report found that while Reform supporters were disproportionately more likely to be unhappy with politicians and public services, recent recruits had seemingly more robust attitudes in areas such as diversity and welfare.