From Nicola Sturgeon’s tartan to Michael Gove’s fog, politicians find masks to match their personality
Nicola Sturgeon set the template for face mask diplomacy almost three weeks ago with a £10 tartan mask, which raised money for Shelter Scotland. Her endorsement sparked staggering sales and promoted Scottish culture, charity and business in one photo op, while making a clear message about public health. In other words, she played a blinder.
Sturgeon also sparkled a trend of sorts, with Jackson Carlaw, the leader of the Scottish Conservative and Unionist party, wearing an even toastier-looking tartan face mask to pour himself a patriotic pint a few weeks later.
Continue reading...