Scare campaigns can make people more fearful of jab side-effects, expert says
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A new Australian government Covid awareness advertisement featuring a young woman gasping for air in a hospital bed has been criticised for leaning into scare tactics and for urging vaccination among a group who are still not eligible for the recommended vaccine.
The federal government released two ads at the weekend, one featuring the young woman, which also carries a message for people to stay at home and get tested, and the other showing a parade of arms bearing Band-Aids after vaccination with the tagline: “Arm yourself against Covid-19.”
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