Category Archives: Advertising

EU regulator orders Google to sell part of ad-tech business

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Competition commission accuses firm of favouring its own services to detriment of rivals

The EU has ordered Google to sell part of its advertising business, as the bloc’s competition regulator steps up its enforcement of big tech’s monopolies.

The competition commission said it had taken issue “with Google favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers”.

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Shell’s ‘green’ ad campaign banned in UK for being ‘likely to mislead’

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Advertising Standards Authority says ads do not make clear company’s business is mostly based on fossil fuels

An ad campaign by Shell promoting its green initiatives has been banned for not telling consumers that most of its business is based on environmentally damaging fossil fuels such as petrol.

Shell, which has set goals to become a net zero carbon energy company by 2050 while also expanding its gas business by a fifth, ran a TV, poster and YouTube campaign pushing renewable electricity, wind and car charging point initiatives.

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TikTok Australia expands trial of gambling advertising despite widespread criticism

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Two more companies can now run ads targeting young people and women on social media platform

Australian social media users will see more sports gambling ads after TikTok quietly expanded a controversial trial of wagering partnerships despite widespread criticism.

The decision to increase ads could undermine any federal government action to restrict broadcast promotions, with researchers warning that gambling companies are one step ahead of regulators and are targeting new demographics.

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Albanese expresses personal dislike for gambling ads during sporting events as pressure builds for ban

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Peter Dutton has proposed betting advertising be restricted but prime minister says review into the issue is under way

Anthony Albanese has declared he finds the barrage of betting advertisements during sporting matches “annoying” after opposition leader Peter Dutton proposed a ban because “footy time is family time”.

In an interview with Guardian Australian, the prime minister said he would not directly comment on any plans to ban this advertising, saying there was a review under way.

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Ad watchdog cracks down on misleading health and beauty claims

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ASA reports rise in complaints about ads that mislead customers about benefits of treatments like Botox

The advertising watchdog is banning growing numbers of advertisements that exaggerate the benefits of health and beauty treatments such as Botox, lip fillers and diet aids.

The Advertising Standards Authority’s (ASA) action is part of a crackdown against beauty clinics and manufacturers of aesthetic products over how they promote themselves.

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Majority of Australians support banning gambling advertising on TV, study finds

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Concerns raised about links between ads, increased betting and risky behaviour, as well as prevalence of chances to gamble

Australians predominantly support greater restrictions and bans on gambling advertising, which a new study has found to have influenced young and vulnerable people to start betting, place “impulse” wagers or escalate their gambling behaviour.

The research, by the Australian Institute of Family Studies, found that 38% of the adult population gambled at least weekly. Three in four Australians gambled at least once during the past 12 months and, of those, almost half (46%) were classified as being at some risk of harm from wagering.

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Lufthansa’s ‘green’ adverts banned in UK for misleading consumers

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Airline claim that it was protecting the world’s future is latest ad to fall foul of ASA rules

An ad campaign by Lufthansa claiming that its green initiatives were protecting the world has been banned by the UK advertising watchdog, which ruled it was misleading consumers over the environmental impact of flying.

The Advertising Standards Authority (ASA) launched an investigation into the campaign – which featured a plane with an image of the Earth on its underside and the strapline: “Connecting the world. Protecting its future” – over concerns the German airline was giving consumers a “misleading impression of its environmental impact”.

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‘Greenwashing’ firms face steep new UK fines for misleading claims

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Legislation could see companies fined millions of pounds for making unproven environmental assertions to sell their products

When the hydrogen-powered Hyundai Nexo car was launched in the UK in the spring of 2019, it was described as “so beautifully clean” that it “purifies the air as it goes”.

Hyundai Motor UK claimed that if 10,000 of its cars were on the road, carbon emission reduction would be “equivalent to planting 60,000 trees”.

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‘I’ve given up getting paid’: global tech platform accused of exploiting artists

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Talenthouse claims to ‘democratise creativity’, but designers who have completed commissions for top brands are out of pocket

It is a global technology platform that claims to “democratise creativity” by allowing up-and-coming artists to submit work to the world’s biggest brands.

But Talenthouse, which boasts clients including Netflix, Sony, Coca-Cola and the United Nations, has been accused of exploiting artists and failing to pay them, in some cases leaving them thousands of pounds out of pocket.

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Scams: FCA blocks more than 10,000 ads from Instagram, Facebook and YouTube

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Financial watchdog warns over rise of ‘fin-fluencers’ targeting younger people on social media

More than 10,000 misleading financial promotions and scams aimed at consumers via social media sites such as Instagram, Facebook, YouTube and TikTok have been identified and targeted by the financial watchdog during the past year.

The Financial Conduct Authority (FCA) said the use of social media marketing channels and the rise of so-called “fin-fluencers” – particularly directing investment products at younger age groups – exploded last year, resulting in a record number of takedown notices and alerts.

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Consumer watchdog calls on public to report social media influencers failing to disclose posts as ads

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Influencers who are in breach of the Australian Consumer Law can face penalties of up to $2.5m

Australia’s consumer watchdog is embarking on a dob-in-an-influencer campaign targeting social media stars who fail to declare their posts as advertisements.

This week the Australian Competition and Consumer Commission (ACCC) put out a call on social media, asking the public to send in examples of influencers who appeared to be promoting a brand or product online without disclosing it was an ad.

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Meta dealt blow by EU ruling that could result in data use ‘opt-in’

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Irish regulator fines Facebook owner €390m after EU rejects argument for use of data to drive personalised ads

The business model of Mark Zuckerberg’s Meta empire has been dealt a blow following a ruling that its legal justification for targeting users with personalised ads broke EU data laws.

Campaigners said the move could force the Facebook and Instagram owner to ask users to “opt in” to having their data used for targeted ads.

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Complaints about gambling ads almost double, Australian media regulator says

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Acma calls for more power to restrict advertisements on Facebook, YouTube and Google

The number of complaints about gambling advertisements almost doubled last financial year, prompting Australia’s media regulator to warn current restrictions are failing to meet community expectations.

The Australian Communications and Media Authority called for more power to restrict unlicensed gambling advertisements on Facebook, YouTube and Google to better protect children and vulnerable Australians.

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Banshees of Inisherin shines light on Ireland’s west coast in tourism spin-off

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Despite film’s macabre plot, campaign featuring its actors and locations draws millions of views

It has a macabre plot featuring violence, mutilation and despair, but that has not stopped The Banshees of Inisherin being used as a global advertisement for visiting Ireland.

A tourism campaign based on the film has taken off and transformed its dark story into a glowing promotion for Ireland’s west coast islands.

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Sky could lose £150m a year from plan to relax ad limits on UK’s free-to-air TV

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Ofcom reviews longstanding rules that allow pay-TV companies more ad minutes than public service rivals

The pay-TV provider Sky could lose as much as £150m a year in TV advertising revenue from proposals aimed at enabling the UK’s biggest free-to-air broadcasters to make more money and better compete with streaming services.

The broadcasting regulator, Ofcom, is reviewing historical rules that restrict the UK’s public service broadcasters (PSBs) – ITV, Channel 4 and Channel 5 – from running as many minutes of advertising on their main channels as rivals such as Sky are allowed.

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‘Dangerous and deluded’: advocates and MPs criticise sporting codes for pushback on gambling reform

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Leading campaigner Tim Costello ‘laughed out loud in disbelief’ at peak body claim existing restrictions ‘had the balance right’

Gambling reform advocates and those harmed by online betting say it is “dangerous and deluded” for Australia’s biggest sporting codes to oppose greater regulation.

Support for tougher restrictions is growing, with Allegra Spender, a federal independent MP, the latest politician to voice concerns about young people being exposed to gambling via advertising.

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The £100m Qatar whitewash: how UK advertisers put profit before protest

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Like the players, brands have in the end shied away from confrontation with the hosts during the World Cup

More than £100m will be spent by brands hoping to cash-in on World Cup fever, but when it comes to taking host Qatar to task over its human rights record protest marketing has taken a back seat to sales targets.

In the run-up to kick off of the football tournament in Qatar criticism of the gulf state was akin to shooting at an open goal.

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Sunak faces backlash over delay to junk food pre-watershed ads ban

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Scrapping of adverts for foods high in fat, salt and sugar before 9pm will not now take effect until 2025

Rishi Sunak faces a furious backlash from health experts after his government yet again delayed plans for a ban on pre-watershed TV advertising for junk food.

A ban on adverts for foods high in fat, salt and sugar before 9pm was due to come into force from January 2023, as well as a ban on “buy one get one free” deals on junk food. However, in May, it was delayed for a year by the then prime minister Boris Johnson.

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NHS England ad campaign hopes to change behaviours and relieve service

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Exclusive: The Help Us Help You campaign by M&C Saatchi, worth up to £28.6m, encourages people to cut down on in-person GP visits

Plans have been drawn up to avoid the NHS being overwhelmed this winter by encouraging patients to “behave in ways they’ve not experienced before” and cut down on in-person GP visits, the Guardian can reveal.

An advertising campaign devised by M&C Saatchi, awarded a contract by NHS England worth up to £28.6m, suggested ways people could be encouraged to settle for a virtual appointment or visit a pharmacist instead.

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Facebook reinstates Victorian Labor’s ‘Matthew Guy’ page used for ad attacks after marking it as satire

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Labor spent more than $116,000 boosting attack ads using page before Facebook took it down due to alleged breach of policies

Facebook removed a Facebook page titled “Matthew Guy– The Liberal Cuts Guy” operated by the Victorian Labor party because it allegedly breached the platform’s integrity and identity policy, and has only reinstated the page once it was clearly marked as satire.

Labor spent more than $116,000 boosting attack ads using the page, criticising the Liberal leader’s record in government and his election policies. It is now showering key electorates in anti-Greens ads via another dedicated Facebook page ahead of Saturday’s Victorian election.

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