From alkaline waters to beauty elixirs, added oxygen and probiotics, many brands claim they have ‘enhanced’ water – but what do the experts think?
Today, when I woke up, I made myself a cup of warm lemon water. After lunch I dropped a Berocca into a glass to power me through the afternoon haze. Running errands I considered treating myself to a Coke but opted instead for an expensive, vegetable-tasting water.
H2O classic may be a prerequisite to all known forms of life, but countless brands insist they have found ways to “improve” water. From a business standpoint, it’s working. Industry researchers IbisWorld estimate Australia’s “functional beverage” industry is worth $445.6m; and as people become more health conscious, the growth of the sector is outpacing the economy overall.
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