Rush of startups creating alcohol-free spirits, wines and beers is a departure in a country with a vast booze industry
When Nicole, a retired executive assistant, began preparing her new year get-togethers with family and friends, her first purchase was an artisan bottle of French alcohol-free gin.
“There’s something in the air right now,” the 71-year-old said. “Young people in their 20s and 30s drink so much less booze than we did. My generation was rock’n’roll, we drank a lot, smoked a lot. Times have changed. Young people are finding alternatives – and it’s benefiting us oldies too as we try to step back from bad habits.”
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