Sean Jonna had only had the doors to his fabric outlet open two weeks when employees from two competitors began shopping at the store after learning about it through word-of-mouth from customers where they worked. Handmade: Outlet store helps cut the cost of sewing Sean Jonna had only had the doors to his fabric outlet open two weeks when employees from two competitors began shopping at the store after learning about it through word-of-mouth from customers where they worked.