Early signs suggest Trump’s actions are taking a toll on family’s brands

Would his stream of insults hurt viewership of “The Apprentice” or sales of Ivanka Trump shoes? Or was all the attention good for business, a marketing adage Trump could have learned during his time as a reality television star. Major companies appear to be reevaluating their relationship with the Trump brand, which, in some instances, does not appear to have benefited from Trump’s presidency.

new Nordstrom to drop Ivanka Trump clothing line

The Seattle-based department store chain said the decision was based on the sales performance of the first daughter’s brand, The Seattle Times reported . The move comes amid a weekslong campaign known as “Grab Your Wallet,” which has been calling for a boycott of retailers that carry Ivanka Trump or Donald Trump merchandise.

Nordstrom to drop Ivanka Trumpa s clothing, accessories line

The Seattle-based department store chain said the decision was based on the sales performance of the first daughter’s brand, The Seattle Times reported . The move comes amid a weekslong campaign known as “Grab Your Wallet,” which has been calling for a boycott of retailers that carry Ivanka Trump or Donald Trump merchandise.