Early signs suggest Trump’s actions are taking a toll on family’s brands

Would his stream of insults hurt viewership of “The Apprentice” or sales of Ivanka Trump shoes? Or was all the attention good for business, a marketing adage Trump could have learned during his time as a reality television star. Major companies appear to be reevaluating their relationship with the Trump brand, which, in some instances, does not appear to have benefited from Trump’s presidency.