The British singer has inadvertently sparked 2017’s first meme, after viewers spotted him taking a bottle of hand sanitiser to his palms after absent-mindedly manhandling the unwashed masses during his ‘Robbie Rocks Big Ben’ New Year’s Eve celebrations in London overnight. The first memes of 2017 are born after Robbie Williams is caught rubbing hand sanitiser on his hands after dancing with the audience at a NYE performance.