The Canadian R&B artist’s latest album ‘Starboy’ has been promoted by a string of cinematic visuals including the graphic short film ‘Mania’ and videos for previous singles ‘False Alarm’ and the Daft Punk-featuring title track. Following its release last year, The Weeknd has enjoyed considerable commercial success with ‘Starboy’ in the US, reaching the top of the Billboard 200 album chart in its first week with 348,000 in equivalent album units.