On The CW series Riverdale , from executive producers Greg Berlanti and Roberto Aguirre-Sacasa , the new school year begins as the town is coming to grips with the tragic but mysterious death of high schooler Jason Blossom. Archie Andrews would prefer to pursue a career in music rather than follow in his dad Fred’s footsteps, while girl-next-door Betty Cooper is deciding whether to continue to keep her crush on her best friend and neighbor a secret.