This is how “surprise” albums work now : Rather than dropping them out of nowhere, the artist gives their fans a few days to work up a proper hysteria. That way they get both the thrill of a surprise drop and the anticipation of an event.
This is how “surprise” albums work now : Rather than dropping them out of nowhere, the artist gives their fans a few days to work up a proper hysteria. That way they get both the thrill of a surprise drop and the anticipation of an event.