Six Japan food, nutrition, health and consumer trends set to shape 2017

We pinpoint six of the must-know food, nutrition and consumer trends taking shape in Japan, from superfoods to sports nutrition, ahead of one of the country’s biggest trade shows, FoodEx Japan, which takes place next month. The show will see exhibitors from across the globe descend on Chiba, greater Tokyo, as they seek to boost their business efforts in this potentially lucrative market.